STYLE// Brand Appreciation: COS

"PERFECTLY BALANCED IN EVERY SINGLE ASPECT"

I attended an interview for Fashion Buying at De Montfort University today and I was asked the question "Do you have a favourite high street store and if so why?".

The answer was immediately obvious; COS. COS represents everything Menswear should be, it's timeless and classical but in no way boring, it doesn't try hard to adhere to every whim of the fickle fashion world and as such has one of the most concise brand images on the high street.

It's effortless but not sloppy, timeless but not boring, mature but not stuffy. In as few words as possible it is perfectly balanced in every single aspect

OUTFITS// Summer is Coming

First bit of summer sun in England so went for a brighter, summerier look inspired by the colour scheme of my new trainers.

STYLE// New Purchase

Photos of my new black trainers that will replace my old ones, the pictures are new trainers, new vs old trainers and collection (never ever wear my jeremy scotts)

STYLE// Current Style Inspiration

LIFE// "OUT OF STOCK"

I've been keeping an eye out for the perfect backpack for what feels like months now, they're nearly impossible to find amongst the sea of "man-bags" available which for some reason I've never been a fan of. But at last I found one that I thought was perfect, it was black, not canvas, plain but with something a little extra. So Imagine my thoughts when I read the words "out of stock", it's painful.

It's probably my fault for neglecting asos so much but if anybody knows where I can get one of these ASOS x PUMA backpacks PLEASE LET ME KNOW.

PEOPLE// Romek Gellardo Gello

Romek writes one of my favourite blogs, it's interesting for me to read because he is so close to me in age that it's both inspirational but not inaccessible like some of my other favourite bloggers who live such different lifestyles.

Romek has kindly answered some questions to help us get to know the guy behind Gelardo Fashion

JACKSSTYLE: Tell me about yourself?
ROMEK GELLARDO GELLO: I'm turning 17 next month so I'm still going to school. My hobby is music and I love fashion that's why I ended up being a bloger.
When I think about it right now I can't imagine doing anything else.

JS: Describe your style in 5 words?

RGG: Sporty, Street, Classic, Minimalistic, Urban.

JS: Who is your biggest fashion idol?

RGG: Givenchy I love everything about their style. When it comes to a spesific person there are way to many.

JS: What interests you about fashion?

RGG: I love the personal freedom. Everybody can express themselves and identify themselves with their own style. Fashion is not only about looking good it's about being yourself and proudly showing it off.

JS: If you had to pick one item of clothing to save in your wardrobe what would you pick?

RGG: Definitely a shirt from Givenchy or some sick Jordan 4.

All photos taken from http://gelardofashion.blogspot.com

LIFE// London Fashion Week SS14 Street Style

This was my first fashion week and it was really great, I don't wanna name drop (except for I do so I will), we saw Mark-Francis Vandelli, who was dressed impeccably as always, Victoria Baker-Harber, Demi Lovato, Cara Delevigne (Who is surprisingly short in real life and seemed really sweet) alongside Jourdan Dunn (Perfection), Louis Tomlinson and girlfriend, Olivia Palmero, Greg James and Brix Smith-Start, as well as a lot of other fashion bloggers and beauty bloggers according to my friends.

Here are some of my favourite street style picks from the weekend

Also I got to meet Ivania Carpio from http://love-aesthetics.blogspot.co.uk and she was really sweet.

OUTFITS// Brutalist Blue

Collar Tip Shirt // Topman // Old

Squared Neck Jumper //  COS // £69

Wool Bike Jacket // COS // No longer for Sale

510s // Levi's // £80

Elites // Nike // £45

What I love about this outfit are it's subtle nuances, like the different shades of blue, or the different ways the jacket can be worn, taking it from peacoat to biker jacket, or the way the collar tips align perfectly with the squared neck on the jumper.

STYLE// Levi's Streetwear Spring/Summer 2013

Levi's aesthetic is based in workwear, it's casual yet refined, with a sense of eclecticism. Levi's isn't about showy statement pieces but rather a timeless look that is functional (but not in an elasticated waist kind of way).

For all of that it only makes sense for Levi's to release what seems an obvious step; a streetwear collection. The video above showcases what is a very muted collection for spring/summer, which is very fitting to both the brand and street wear.

LIFE// New Business Cards

I struggled with the choice of who would print my business cards, the deals at Vistaprint are astounding at first, but when you realise that nearly everything that you would normally expect are considered "extras" the price point more than triples. Not only that but the website really is awful and call me picky but I don't like buying things from ugly websites, I just don't.

In the end I chose MOO Business cards, the designer is really intuitive and their packaging is really nice (which wipes out Vistaprints "free cardholder"). I have included contact information besides my email of course but I thought it best not to publicly share that, especially when these pictures will be shared across 8 different platforms haha.

I put this post under life because it kind of marks a change in my blog, I'm starting to take it seriously as a business and with blogging, who you know is really the most important thing, these are going to come in handy when I go to fashion week next week, it's women's fashion week so it's not really important for my blog, but I hope to do some networking and snap some street style photos. So keep coming back for those.