"PERFECTLY BALANCED IN EVERY SINGLE ASPECT"
I attended an interview for Fashion Buying at De Montfort University today and I was asked the question "Do you have a favourite high street store and if so why?".
The answer was immediately obvious; COS. COS represents everything Menswear should be, it's timeless and classical but in no way boring, it doesn't try hard to adhere to every whim of the fickle fashion world and as such has one of the most concise brand images on the high street.
It's effortless but not sloppy, timeless but not boring, mature but not stuffy. In as few words as possible it is perfectly balanced in every single aspect
